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CASE STUDY

Electric One: Redefining the User Experience for a Modern E-Mobility Platform

Scope of work

Website Redesign and Development

Industry

E-Mobility (Electric Two-Wheelers)

Project timeline

8 weeks

Project goal

Expand E1’s distributorship footprint across India by elevating brand awareness and generating 100+ qualified distributor leads each month.

Noseberry Digitals boosted our nationwide presence and generated a steady flow of qualified distributor leads through strategic awareness and lead generation.

Nearja

Marketing Head

4X

increase in brand impressions

100+

Distributor inquiries per month

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Context

Background and Goals: Electric One sought a modern redesign to improve usability and appeal. Key needs included,

  • A seamless, engaging interface for users to browse Electric One’s proprietary e-scooters and partner brands.
  • A dedicated B2B section to showcase dealership offerings, making it easier for potential partners to engage with Electric One’s services.

Website Analysis and Problem Identification

Conducted a UX audit to assess key usability challenges, focusing on:

  • Navigation: Cluttered pathways making it difficult for users to find information quickly.
  • Responsiveness: Limited adaptability across device sizes, affecting mobile users.
  • UI and Layout: Dated aesthetics that detracted from brand professionalism.
  • UX Writing: Unclear and inconsistent messaging that confused users and detracted from the brand’s value proposition.

Competitive Analysis

Electric One’s competitors, including Ola Electric and Ather, influenced the redesign through:

  • Design Elements: Clean, spacious UI with minimalistic gradients and streamlined fonts.
  • Imagery and Graphics: High-quality product images and well-edited visuals that elevated brand appeal.
  • Content Strategy: Clear, concise product information aimed at boosting conversions.

Design Systems and Components

Home Page

Other Screens

Impact

Better Website Navigation Flow

Enhanced navigation significantly reduced user drop-off rates, allowing visitors to find products and dealership information more intuitively. This streamlined user experience increased engagement and helped guide users efficiently toward desired actions, such as product inquiries or dealership applications.

Improved Graphics

High-quality, modern visuals brought Electric One’s products to life, making the website more visually appealing and professional. These upgraded graphics not only strengthened brand perception but also improved product understanding, leading to higher user retention and increased interest in the company’s offerings.

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