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CASE STUDY

Tyres At Home: Logo Design and Website Redesign Project

Scope of work

Logo Design, Development and SEO

Industry

Automotive services

Project timeline

2023 - Till

Project goal

Improve Tyres At Homes’ online visibility and convert more visitors into bookings through targeted design and SEO enhancements.

Since the redesign and SEO rollout, we’ve been receiving 10–15 organic leads every day, and bookings are more streamlined than ever. The team’s collaboration was seamless, and the quality of work exceeded our expectations.

Tarun Mishra

MD, Tyres at Homes

56%

Increase in tyre service inquiries

14%

Growth in online booking conversions

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Client Requirement

Tyres At Home wanted a redesigned website and logo that would elevate their brand’s image and create a more seamless, user-friendly experience for customers. The primary goal was to modernize their digital presence to reflect their commitment to convenience and quality, ensuring that customers could easily navigate services and feel confident in the brand’s promise of doorstep tyre delivery.

Our Role

  1. Improve Logo: Our role in the logo redesign was to modernize the existing design, making it more appealing, recognizable, and aligned with Tyres At Home’s focus on convenience and quality.
  2. Website Redesign: Our role in the website redesign was to create a modern, user-friendly experience, simplifying navigation, improving mobile responsiveness, and aligning the design with Tyres At Home’s values of convenience and quality.

Logo Analysis & Finding

Logo Issues: Outdated and cluttered design, reducing brand recognition.

Redesigned Logo

We maintained consistent color branding in the redesigned logo to ensure familiarity and comfort for existing customers, reinforcing brand recognition and trust.

Website Analysis & Finding

  • Complex navigation made it hard for users to find services.
  • Poor mobile responsiveness led to usability issues.
  • Overcrowded layout hindered readability.
  • Inconsistent messaging made it difficult for users to understand the brand’s value.

Colour Palette and Typography

Home Page

Challenges Faced

  • Simplifying complex navigation for easier user access.
  • Balancing needs of both individual and business clients.
  • Optimizing mobile load times for faster access.
  • Modernizing the logo while keeping brand familiarity.

Results and Client Feedback

The Tyres At Home team was highly satisfied, noting positive customer feedback on the site’s ease of use and refreshed, professional look.

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