Driving Tenant Acquisition for a Coliving Brand with Digital Marketing and Zoho CRM Automation : Fllat

Overview

Our client is a coliving brand in the USA that provides modern, furnished private rooms for rent in major cities including Austin, Chicago, Miami, Boston, and Washington DC. The brand focuses on offering young professionals and students a community-driven living experience that combines affordability with lifestyle benefits such as proximity to metro stations, peaceful balconies, and ready-to-move-in rooms.

Despite strong offerings, the brand faced challenges in scaling occupancy quickly through digital channels. They partnered with Noseberry Digitals, a trusted growth agency specializing in lead generation for real estate, coliving, and B2B industries, to build a system that would not only generate leads but also ensure lead quality, faster response times, and better sales outcomes.

Property Type: Rent a Fully Furnished Private Coliving Room
Price Range: $1,000 – $2,500 per month
Target Audience: Students and working professionals aged 18–35

Challenges

Even with attractive properties, the brand struggled with:

• Low online visibility in highly competitive rental markets.
• Generic ad campaigns that failed to connect with the audience.
• High CPL ($130–$150) during initial ad tests, making scaling unsustainable.
• Poor lead quality: casual clickers, fake numbers, and low-intent inquiries.
• Sales inefficiency: teams spent time chasing leads who wouldn’t pick calls.
• No centralized CRM system, making lead distribution and tracking inconsistent across cities.

Objectives

The project was designed with clear goals:

• Increase occupancy rate within 3 months.
• Reduce cost per lead (CPL) without compromising lead quality.
• Build a recognizable digital brand presence in competitive metro markets.
• Highlight lifestyle appeal and community-driven living, not just pricing.
• Implement Zoho CRM for automated lead capture, assignment, and tracking.

Campaign Structure

We adopted a city-specific campaign setup to ensure budget clarity, control, and scalable performance:

• 1 Campaign per City → Focused targeting and insights.
• 2 Ad Sets per Campaign → Demographic and interest-based testing.
• 7–8 Creatives per Ad Set → Mix of static and video ads.

This structure allowed us to measure performance city by city, refine creative strategies, and scale what worked best.

Creative Angles

Generic ads rarely work in competitive real estate markets. To stand out, we designed creatives around six performance angles:

• Walkthrough videos → Showcasing the property experience.
• Price-first ads → Highlighting affordability (starting $1,100).
• Location-first ads → Proximity to metros and business hubs.
• Lifestyle vibes → Balconies, peaceful living, and modern interiors.
• Map view creatives → Building trust with area credibility.
• Offer-based CTAs → Limited units, ready-to-move-in urgency.

This approach balanced rational triggers (price, location) with emotional appeal (lifestyle, comfort, convenience).

Targeting & Segmentation

Our precision audience targeting made the biggest difference:

• Geo-targeting: Narrowed down to city-level audiences close to metros, universities, and corporate hubs.
• Demographics: Students and professionals aged 18–35.
• Interest Layers: Housing, coliving, hostels, shared apartments.
• Behavioral Filters: Recently relocated, new job, or higher education background.

This ensured we reached serious movers, not casual browsers.

Optimized Landing Pages

To maximize conversions, we designed dedicated landing pages that focused on:

• Quick booking CTAs.
• Reviews and tenant stories for social proof.
• Clean layouts with essential details only (pricing, amenities, location highlights).

Conversion Funnel

Our conversion funnel was built for speed and efficiency:

Ad → Landing Page → WhatsApp/Chat → Site Visit Booking → Move-In

This reduced drop-offs and made tenant acquisition seamless for both prospects and the sales team.

Form Optimization

Forms often decide whether a visitor becomes a lead.

• Initial Issue: Long forms increased drop-offs and violated Meta’s ad policies.
• Solution: A 4-step qualification form that kept things simple yet filtered intent.

Final Form Structure:

1. Which city are you looking to rent in?
2. Contact details (Name, Email, Phone)
3. Timeline (0–3 months / 3–6 months / 6+ months)

This structure balanced lead volume with quality.

Zoho CRM Implementation

Marketing without strong lead management can create bottlenecks. To solve this, we integrated Zoho CRM as the central hub.

• Lead Capture: Every ad lead synced directly into Zoho CRM.
• Auto-Assignment by City: Leads were automatically tagged and routed to the right city’s sales team.
• Follow-Up Automation: Instant task creation + notifications for faster sales response.
• Reporting & Analytics: Real-time dashboards tracking CPL, conversion, and sales performance city-wise.

This reduced response time by 60% and ensured zero lead leakage.

Lead Quality Refinement

To further improve conversion chances:

• WhatsApp Automation: Instantly sent brochures and a CTA to book a call.
• Zoho Tasks: Created automated reminders for follow-ups.
• Retargeting Ads: Video campaigns re-engaged warm but non-converting leads.

Key Results

The combined power of performance ads + Zoho CRM automation delivered strong results:

• Leads Generated: 462
• Site Visits: 100+
• Bookings: 30
• Average Booking Value: ~$180,000
• Ad Spend: $4,567

Impact:

• 3× more qualified leads in just 60 days.
• 40% reduction in CPL after optimization.
• 92% occupancy achieved in target properties.
• Faster sales process thanks to Zoho automation.

Takeaway: This project shows that digital marketing for coliving is not just about running ads — it’s about creating a structured tenant acquisition framework with:

• Hyper-local targeting
• High-performing creative angles
• Optimized landing experiences
• CRM automation with Zoho

At Noseberry Digitals, we help coliving and real estate brands reduce CPL, improve occupancy, and close deals faster with data-driven campaigns and smart automation.

📩 Connect with us → noseberry.com