Aatwik: Redesigning the Website for a Seamless Homeware Shopping Experience

Project Introduction

Aatwik specializes in handcrafted homeware made from natural materials, aiming to create a peaceful and inviting atmosphere for its customers. Their website redesign needed to reflect this calming, aesthetic appeal while improving user experience. Our task was to develop a user-friendly, visually captivating website that allowed visitors to easily explore Aatwik’s beautiful collections, find specific products, and appreciate the quality and artistry behind each item.

Client Requirements

• Enhanced Product Showcasing: Design a website that showcases Aatwik’s products as visually stunning works of art.
• Organized Navigation: Implement a clear, organized navigation structure for seamless browsing of product categories and relevant content.
• Improved User Experience: Make the website easy to explore, ensuring smooth navigation, faster load times, and better engagement for customers.

Old Website Analysis

The original Aatwik website had limitations impacting usability and visual appeal:

• Navigation Issues: Product categories were scattered, making it challenging for users to find specific items.
• Slow Loading Times: Certain sections were sluggish to load, negatively affecting user experience.
• Cluttered Layout: The visual structure lacked a clear hierarchy, with unclear categories and lackluster banners, hindering exploration.

The redesign aimed to address these issues by creating a cleaner, more intuitive layout that enhances the browsing experience.

Inspiration & Reference

We analyzed leading homeware websites to gain inspiration for the redesign, observing key trends:

• Large, High-Resolution Images: Many used visually striking images that allowed users to envision products in their homes.
• Quick Load Times: A fast-loading experience was essential for keeping users engaged.
• Intuitive Design Principles: We incorporated Jakob’s Law, which emphasizes familiar, user-friendly design to simplify navigation.

Key Outcomes from Analysis

Our research reinforced three essential principles for Aatwik’s website:

• Showcasing Product Quality: High-resolution images should capture the aesthetic beauty of homeware, allowing users to appreciate the detail and craftsmanship.
• Optimizing Speed and Navigation: A smooth, fast-loading experience is crucial to keep users engaged and maintain interest.
• Intuitive Design: Familiar navigation patterns make the website easy to explore, enhancing user satisfaction and reducing friction.

Design System and Components

Aatwik’s redesign adopted a color scheme inspired by tranquility and well-being, aligning with the brand’s peaceful, nature-driven ethos. The Poppins typeface was selected for its clean, approachable style, enhancing readability across all devices.

Color Palette:

• #A6917C — Earthy Beige
• #49423F — Soft Gray
• #141414 — Deep Charcoal

Thought Process Behind the Website Header

Aatwik’s previous website scattered its seven product categories throughout various sections, leading to a disorganized browsing experience. To address this, we implemented a persistent category navigation header. This “sticky” solution allows users to access any product category from any page, eliminating unnecessary scrolling and promoting a seamless, intuitive navigation flow.

Website Banners and Hero Section

The redesigned hero section captivates visitors with soothing visuals that align with Aatwik’s brand values. Interactive product category banners allow visitors who know what they’re looking for to dive directly into the relevant collections. This restructured banner design balances aesthetics and functionality, setting the tone for an enjoyable shopping experience.

Product Categories

In the “Collection” section, products are displayed with high-resolution images that highlight Aatwik’s craftsmanship. To maintain a clean look, we placed category names in low-opacity text, allowing product visuals to take center stage. Upon hovering, the category name becomes clearly visible, offering a user-friendly experience that encourages exploration.

Responsiveness

We ensured Aatwik’s website is fully responsive across all devices. The website automatically adjusts its layout for optimal viewing on smartphones, tablets, and desktops, making it easy for users to browse and discover Aatwik’s offerings regardless of their device.

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