Product Growth/Product Analytics
Product Analytics
You cannot grow what you cannot see. We instrument your product and turn raw usage into the signals that tell you exactly where to act. A decade of craft, 250+ products shipped across 20+ countries.
Most teams have data but not answers, dashboards full of numbers, yet no clarity on why users drop off or what to fix next.
Product analytics is not about more charts. It is about instrumenting the few events that matter and reading them well, so every growth decision is evidence, not opinion.
Product analytics is the practice of capturing and analysing how users behave inside a product, to understand activation, conversion, retention and where users drop off. Noseberry instruments your product, builds the funnels and metrics that matter, and turns usage data into clear, actionable growth insight.
A product with data but no clear insight.
Drop-off you cannot explain.
Decisions made on opinion, not evidence.
No reliable view of activation or retention.
From raw usage to clear signals.
Our approach for each, and exactly what you walk away with.
Analytics strategy and event taxonomy
How we do it
We define the questions worth answering, then design a clean event taxonomy to answer them.
What you receive
A documented tracking plan mapped to your growth questions.
Product instrumentation and tracking
How we do it
We implement reliable tracking across your product, so the data you collect is trustworthy.
What you receive
Accurate, well-structured event data you can build on.
Funnel and drop-off analysis
How we do it
We map the paths users take and pinpoint exactly where and why they fall out.
What you receive
A clear view of your funnel leaks, ranked by impact.
Activation, retention and cohort analysis
How we do it
We measure how quickly users reach value and how well they stay, cohort by cohort.
What you receive
The activation and retention picture that drives durable growth.
Dashboards for product and growth teams
How we do it
We build the few dashboards your team will actually use, focused on decisions.
What you receive
Live dashboards your product and growth teams trust.
Insight and recommendations
How we do it
We interpret the data and tell you what to do next, not just what happened.
What you receive
Prioritised, actionable recommendations, not just charts.
Different questions, different tools. We do both.
Product analytics measures how users behave inside your product, events, funnels, activation and retention, to guide growth. Business intelligence reports on enterprise data across the business. They are different tools for different questions, and we do both, but this service is the product and growth lens.
Questions in, action out.
- 01Define questions
- 02Instrument
- 03Analyse
- 04Surface insight
- 05Act
Mixpanel, Amplitude, PostHog, Google Analytics 4, and the data pipelines to feed them reliably.
70%
cost efficiency
2x
faster go to market
35%
shorter project timelines
Analytics-driven activation and retention lifts added as they accrue.
2M+
lives touched
15+
Fortune 500 clients
250+
products delivered
20+
countries
Consulting led by the founders who built Noseberry.
Atul Kumar Yadav
Founder & Chief Executive Officer
Atul founded Noseberry in 2019 and sets its vision across AI, data, cloud and product. He has guided strategy and delivery for enterprises and high-growth companies across 20+ countries, and works hands-on with founders to decide what is worth building.
Connect on LinkedIn
Mayank Pokharna
Co-founder & Chief Operating Officer
Mayank co-founded Noseberry and runs operations and delivery as COO, leading 100+ engagements across 14+ countries spanning product, software and AI. He partners directly with clients to turn strategy into products that ship and grow.
Connect on LinkedInProduct growth, answered.
Capturing and analysing how users behave inside a product to understand activation, conversion, retention and drop-off, so growth decisions are based on evidence.
Product analytics measures in-product user behaviour for growth. Business intelligence reports on enterprise data broadly. Different questions, different tools. We do both.
Mixpanel, Amplitude, PostHog and Google Analytics 4, chosen for your product and stack.
Yes. We fix the instrumentation, build the right funnels and metrics, and turn the data into clear actions.
Grouping users by a shared trait or start date to see how behaviour and retention differ over time, which reveals what drives lasting growth.
No. We deliver insight and recommendations, not just charts, so the data leads to action.
Let us show you what your product is really doing.
Book a free 30-minute call and we will find the levers hiding in your product.
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