Industries/Insurtech

Insurtech

Insurtech Software Development

Insurance is being rebuilt in software, and we have already built the operating system to prove it. Distribution, underwriting, claims and renewals, launched in weeks, not quarters. A decade of craft, 250+ products shipped across 20+ countries.

35+insurers, one integration
200+products
30 daysto launch
Definition

What is Insurtech software development?

Insurtech software development is the building of technology for insurance, covering distribution, underwriting, policy administration, claims and renewals. Noseberry builds insurance platforms end to end, with AI underwriting, real-time data and IRDAI-aligned cloud, proven through Deployit, our insurance operating system.

The shift

Insurance is moving from paper and quarters to APIs and weeks. Distribution is going embedded, underwriting is going AI-driven, and claims are becoming near-instant.

By industry forecasts, the Insurtech market is projected to grow from around USD 5.3 billion in 2024 toward an estimated USD 132.9 billion by 2034. The winners will be the carriers, banks and brokers who move first, and they will move on modern software.

The challenges

What holds insurance back today.

01

Integrating carrier by carrier is slow and expensive.

02

Underwriting is manual, inconsistent and slow to price risk.

03

Claims are paper-heavy, opaque and costly.

04

Distribution partners take months to launch.

05

Compliance and audit sit on top of everything.

How we solve the industry's challenges

A solution mapped to each challenge.

Slow carrier integration

Insurance Distribution and Embedded Insurance

One integration to many insurers, embedded, white-label or standalone, so partners launch in weeks.

Manual underwriting

AI Underwriting and Risk

Risk-scored underwriting and smart product matching trained on real behaviour, governed and auditable.

Paper-heavy claims

Claims Automation

Automated first notice of loss, triage, adjudication and payout, with document AI and fraud checks.

Policy lapse and churn

Lapsation and Retention AI

Predicting at-risk policies and triggering interventions to protect premium.

Manual operations

Policy and Agent Administration

Policy administration, agent management, live MIS and commission reconciliation that scale.

Compliance overhead

Data, Cloud and Compliance

Real-time data, secure cloud and IRDAI-aligned compliance built in from day one.

The Deployit spotlight

We did not just study insurance. We built its operating system.

Deployit is Noseberry's insurance operating system for banks, NBFCs and brokers. It lets partners design, distribute and renew insurance in weeks, through a single connection to 35+ insurers and 200+ products, instead of integrating carrier by carrier. It brings agent management, live partner MIS and commission-ready reconciliation, and lets partners embed fully white-labelled insurance journeys into their channels. Built IRDAI-aligned, it handles carrier integration, compliance and underwriting complexity, so partners launch in as little as 30 days. Its AI layer, trained on Indian insurance behaviour, powers risk-scored underwriting, smart product matching and lapsation prediction, across embedded, white-label and standalone models.

35+

insurers

200+

products

30 days

to launch

IRDAI

aligned

Insurance AI use cases
Risk-scored underwritingSmart product matchingLapsation predictionClaims automation, FNOL to payoutFraud detectionDocument processingConversational assistants for agents and policyholders
Who we build for

The teams we build for.

Insurers and carriers

Modernise distribution, underwriting and claims on software.

Banks and NBFCs

Add insurance as a channel, embedded and white-labelled.

Brokers and aggregators

Launch and renew across many insurers from one platform.

Insurtech founders

Build and scale an insurance product, AI-native from day one.

Compliance and security

Built to insurance-grade compliance.

Engineered to IRDAI-aligned compliance and standards including SOC 2 and GDPR, with encryption, role-based access, audit trails and secure cloud on AWS, Azure and Google Cloud.

IRDAI-alignedSOC 2GDPREncryptionRole-based accessAudit trailsAWS / Azure / GCP
Why Noseberry

Why insurers and partners build with us.

  • We built an insurance operating system.
  • AI-native by default.
  • Partners live in as little as 30 days.
  • You own everything we build.

2M+

lives touched

15+

Fortune 500 clients

250+

products delivered

20+

countries

Selected insurance work.

Real outcomes from real engagements, in the same disciplines we would bring to yours.

HDFC Life

Digital Goal-based Planner HDFC Life “Future Securer”

The Overview HDFC Life developed an interactive, direct-to-customer “Goal Estimator” tool to help parents plan for their children’s major life milestones, such as higher education or weddings. Rather than starting with complex insurance jargon, the tool begins with the user’s personal dreams – estimating future costs and providing a tailored investment roadmap. The journey allows […]

Read Full Case Study
Niva Bupa in collaboration with Axis Bank

Digital Transformation for Axis Bank Sub-Zero Compliance

Overview Niva Bupa, in collaboration with Axis Bank, set out to launch a direct-to-customer digital insurance purchase experience across Axis Bank’s web and mobile channels. The initiative aimed to allow retail customers to browse health insurance plans, complete KYC, make payments, and receive policy confirmation in one seamless journey without intermediaries. This experience needed to operate […]

Read Full Case Study
Niva Bupa Health Insurance

AI-Powered Insurance Data Ingestion & Standardization

The Overview Niva Bupa Health Insurance manages large volumes of insurance data submitted by partner banks and distribution channels. This data is critical for policy issuance, compliance validation, and downstream processing. However, incoming datasets arrive in varied, non-standard formats, creating significant operational complexity. The engagement focused on building a fully automated, AI-powered data engineering pipeline […]

Read Full Case Study
What clients say

Trusted by insurance leaders.

Shekhar Rai

Shekhar Rai

CEO, Headsup

Noseberry didn't sell us an AI demo. They shipped a production system that's now core to how we underwrite. The proof of concept paid for the whole program inside a quarter.

Rahul Kapoor

VP Engineering, Global Insurance Group

Shekhar Rai

Shekhar Rai

CEO, Headsup

Noseberry didn't sell us an AI demo. They shipped a production system that's now core to how we underwrite. The proof of concept paid for the whole program inside a quarter.

Rahul Kapoor

VP Engineering, Global Insurance Group

Who you work with

Led by the founders who built Noseberry.

Atul Kumar Yadav

Atul Kumar Yadav

Founder & Chief Executive Officer

Atul founded Noseberry in 2019 and sets its vision across AI, data, cloud and product, including the group's insurance platform work, with delivery for enterprises and high-growth companies across 20+ countries.

Connect on LinkedIn
Mayank Pokharna

Mayank Pokharna

Co-founder & Chief Operating Officer

Mayank co-founded Noseberry and runs operations and delivery as COO, leading 100+ engagements across 14+ countries spanning product, software and AI, including insurance platforms.

Connect on LinkedIn

Insurtech, answered.

Technology that modernises insurance across distribution, underwriting, policy administration, claims and renewals, often with AI and embedded models.

For risk-scored underwriting, product matching, lapsation prediction, claims automation and fraud detection, with governance so decisions are explainable.

A platform that lets banks, brokers and NBFCs design, distribute and renew insurance through one integration to many insurers, as our Deployit platform does.

With the right foundation, partners can go live in as little as 30 days, as delivered with Deployit.

We build to IRDAI-aligned compliance and standards like SOC 2 and GDPR, with encryption, audit trails and secure cloud.

Yes, fully, with no lock-in.

Let us build insurance that launches in weeks.

Book a free 30-minute call and we will scope your insurance platform.

Build your insurance platform

Step 1 · Pick a date

Book a 30-min demo

30 minutes UTC
July 2026
SMTWTFS

Mon-Fri, 10:00-23:30 IST. Past dates and weekends are unavailable.