Project Overview

• Client: Ashwani LLC
• Project Duration: January 2022 – October 2024
• Objective: Boost organic traffic, engagement, and lead generation through a strategic SEO approach

Key Results:

The Challenge

In early 2022, Ashwani LLC struggled with low organic search traffic, relying heavily on direct visits. They needed to expand their visibility, particularly in international markets, and improve their site engagement to generate quality leads. The goal was to transform their SEO efforts to create a sustainable pipeline for organic growth and lead generation.

Strategy Overview

Comprehensive Keyword Research

We identified and targeted high-intent keywords relevant to Ashwani LLC’s services, focusing on both local and international markets.

Technical SEO Enhancements

Optimized for mobile responsiveness, improved page load times, and implemented structured data for better SERP visibility.

Content and On-Page SEO

Created and optimized blog posts, landing pages, and metadata with targeted keywords to drive organic traffic.

Backlink and Local SEO Strategy

Focused on building high-authority backlinks while improving local search visibility in regions like UAE and the USA.

Execution Timeline

Phase 1: Foundation Setup (Jan 2022 – June 2022)

Actions: Initial technical SEO audits, foundational keyword targeting, and on-page optimizations.

Results: 63 active users and 5-10 monthly leads

Phase 2: Organic Growth and PPC Integration (July 2022 – Dec 2022)

Actions: Expanded content creation, improved internal linking, and launched PPC campaigns to support SEO.

Results: 3.1K active users and 25-30 monthly leads.

Phase 3: Refining Organic Strategy (Jan 2023 – June 2023)

Actions: Enhanced conversion optimization, optimized for long-tail keywords, and combined organic/paid efforts

Results: 1.9K active users and 50-60 monthly leads.

Phase 4: Global Reach and Scalability (July 2023 – Dec 2023)

Actions: Focused on international SEO and content localization.

Results: 2.3K active users and 70-80 monthly leads.

Phase 5: Scaling Leads and Engagement (Jan 2024 – Oct 2024)

Actions: Launched advanced content marketing strategies (white papers, case studies), optimized user experience (UX), and expanded into emerging markets.

Results: 4.3K active users and 120-150 monthly leads.

Results Breakdown