Client Requirements

Sawasdee Heights, a visionary project by the Sawasdee Group, aimed to create a unique brand identity that would capture its luxury high-rise living concept. The client needed:

1. Logo Design: A logo that reflects the project name “Sawasdee Heights” and embodies the luxury and high-rise lifestyle.
2. Brand Identity: A cohesive brand image for Sawasdee Heights as a premium, high-class residential project. This included various print materials such as brochures, coffee table books, stationery, price lists, newspaper ads, and billboards, all reflecting the elegance and exclusivity of the brand.

Logo Design

Analysis:
To create a logo with a luxury feel, we examined high-end brands in both real estate and other sectors. We focused on identifying colors, fonts, and layouts that exude sophistication.

Outcome:
Our research led us to select a palette of rich purples with complementary secondary colors, which convey an elegant, high-class aesthetic. The final logo design reflects upward movement, symbolizing “Heights,” and uses a refined, minimalist approach for a sophisticated look.

Logo Concept Development

3D Mockups

Brand Identity Development

Objective:
With the logo finalized, our next task was to create a cohesive brand identity that would extend across all marketing and print materials, ensuring that every aspect of Sawasdee Heights’ branding communicated its luxurious and prestigious nature.

Analysis for Brand Consistency:
To build a recognizable and impactful brand, we needed a consistent application of elements across all platforms.

• Choosing premium fonts that convey elegance.
• Developing a set of patterns and shapes inspired by the logo, to be used as a recurring brand motif.
• Establishing uniform styling guidelines for layouts, typography, and color applications.

The brand identity system utilized the same shades of purple from the logo, along with complementary secondary colors for a balanced look. We created a unique geometric pattern derived from the logo’s shapes, which was applied subtly across materials to reinforce brand recognition.

Brochure:

Designed with high-quality images, premium fonts, and a rich layout that allows the brand to stand out. The purple tones and patterns were strategically placed to create a visual narrative of luxury and sophistication.

Coffee Table Book:

A refined presentation of Sawasdee Heights, the coffee table book features an elegant layout and in-depth project information, showcasing the brand’s commitment to excellence.

Price List

Minimalist yet refined, the price list was designed with a focus on readability while maintaining brand colors and patterns for a cohesive look.

Newspaper Advertisement

Bold and eye-catching, the newspaper ads incorporated the brand’s signature colors and patterns, designed to attract high-end clients.

Billboards and Posters

Large-format designs utilized striking visuals and branding elements to capture attention and communicate the exclusivity of Sawasdee Heights.

Conclusion

The branding and logo design for Sawasdee Heights created a distinct and luxurious identity that appeals to high-end clientele. The consistent use of colors, patterns, and typography across all materials ensured that the brand was cohesive, memorable, and reflective of the project’s vision of premium urban living. This cohesive branding approach established Sawasdee Heights as a standout name in luxury real estate.