Client Background

Desert Meeples, a premier board game retailer based in Dubai, specializes in board games. Their goal is to offer a seamless and engaging platform where visitors can explore their exceptional collection of board games, making discovery and inquiries effortless.

Objective

The primary objective was to design a clean, user-friendly website that:

• Showcased Desert Meeples’ exceptional board game collection.
• Simplified navigation and inquiries for potential customers.
• Retained the distinctive aesthetic of their existing branding, including their iconic logo.

Challenges Identified

1. Converting Visitors into Engaged Customers: The existing website lacked a streamlined interface, making it difficult for casual visitors to explore the collection or make inquiries.
2. Showcasing a Vast Collection: The site needed to visually highlight the vibrant and diverse board games while maintaining a cohesive design.
3. Optimizing the User Journey: Mapping a seamless path from discovery to engagement required intuitive navigation and strategic CTAs.

Our Process

The project began with a detailed consultation with Desert Meeples to understand their brand ethos, goals, and vision. This laid the groundwork for a design approach that reflected their dedication to quality and a personalized board game experience.

User Research and Analysis

We conducted in-depth research into the habits and expectations of board game enthusiasts. This involved:

• Analyzing user preferences and browsing behaviors.
• Identifying pain points in the current website’s layout and features.
• Defining a user profile tailored to Desert Meeples’ target audience.

Dark Theme for Enhanced Visual Appeal

Inspired by popular OTT platforms, a black and white theme was chosen to create a sophisticated backdrop. This allowed the vibrant colors of the board games to stand out, enhancing their visual appeal and drawing attention to the products.

Strategic User-Centric Layout

• Streamlined Navigation: The information architecture was restructured to make browsing intuitive, informative, and enjoyable.
• Calls-to-Action Placement: Strategically positioned CTAs encouraged users to engage with the content and make inquiries.

Custom Iconography

A bespoke set of icons was designed to align with the theme and elevate the website’s visual identity. Each icon was thoughtfully crafted to enhance the overall user experience while maintaining consistency within the design system.

Responsive Design

To ensure optimal engagement across all devices, the website was developed with a responsive design. This approach guaranteed a consistent user experience on desktops, tablets, and smartphones.

Results and Impact

The revamped website for Desert Meeples achieved measurable success:

• Enhanced User Engagement: A notable increase in time spent on the website, reflecting the engaging and visually appealing design.
• Improved Brand Presence: The modern, cohesive design reinforced Desert Meeples’ position as a premier board game retailer in Dubai.

Conclusion

The redesign of Desert Meeples’ website exemplified our ability to blend user-focused design with brand identity. By addressing challenges and implementing strategic design decisions, we transformed the digital experience into a platform that invites exploration and drives engagement.