Bliss by Anju: building a tasteful digital presence for an artisanal food brand

Bliss by Anju is a handcrafted cookie and biscuit brand built on the warmth of homemade recipes. When they approached us, their vision was clear, elevate the brand from a local favorite to a household name through intentional design, seamless digital experience, and premium packaging.

Context

Bliss by Anju is a homegrown food brand specializing in handmade cookies and biscuits crafted from traditional recipes. What began as a local kitchen venture quickly gained popularity through word of mouth and repeat customers who loved the authenticity and flavor of the products.

As the business expanded beyond local orders, the founder recognized the need for a cohesive brand identity that could reflect the quality and care behind each product. The goal was to create a visual language that would resonate both in-store and online. Packaging that stands out on shelves and a website that tells their story.

The Challenge

While Bliss by Anju had a loyal offline customer base, they lacked a consistent digital identity and scalable packaging system. Their goal was to blend homemade authenticity with modern appeal to target new-age buyers without losing brand essence.

Our Approach

• Logo Redesign & Identity Refresh
• Visual Identity & Packaging Strategy
• Website Design & User Flow
• Retail Experience & Banners

Logo Redesign

Purpose Behind the Redesign

When Bliss by Anju approached us, their existing logo lacked modern appeal and brand recall. As a growing artisanal food brand, they needed a mark that reflected their values: purity, tradition, and handcrafted goodness.

Design Concept

The redesigned logo captures the essence of Bliss, symbolizing nourishment, positivity, and handmade care. We retained the lotus icon to preserve brand continuity but refined its shape for better visual clarity across packaging and digital platforms. The typography was customized for legibility and a premium-yet-approachable personality.

Key Improvements

• Clean, balanced icon with symbolic roots in Indian wellness.
• Enhanced scalability for packaging, mobile, and social use.
• Sophisticated color palette that aligns with the brand’s earthy product range.
• Typography reworked for harmony and trustworthiness.

Printing & Packaging Design

We poured heart into every detail of the packaging so it doesn’t just hold goodness, it reflects it. Each transparent jar lets you see the purity inside, highlighting the natural beauty of our handcrafted products. We chose soft pastel labels and clean, modern typography to keep things simple, fresh, and honest. Our stand-up pouches aren’t just practical; they feel good in your hands with a smooth, tactile finish that adds a touch of care. Every element comes together to create packaging that’s as thoughtful and nourishing as the food itself.

Website Design Highlights

• User-Centered Layout: Designed with a bakery-like calm, warm tones, soft edges, and a clean interface.
• Smooth Navigation: Intuitive product categorization and scrolling that guides the user naturally.
• Storytelling Through Pages: Each product page includes real imagery, ingredient highlights, and customer cues to build trust.
• Mobile-First Approach: Optimized for smaller screens to ensure seamless buying on the go.
• Consistent Brand Feel: Typography, colors, and visuals align with packaging and logo, delivering a cohesive identity.
• Quick Access Touch-points: Easy-to-locate CTAs and contact sections boost user interaction and conversions.

Other Pages

• Product list page / description page
• About us page
• Our brand story page
• Contact us page
• Blog page
• Store location page

Visit Website

http://blissbyanju.com/